Hard Science Behind Food Addiction

According to Mic.com, a recent article in The New York Times dove into the issue of the addictiveness of junk food. While most consumers understand that consuming too much processed food is inherently unhealthy, what is less understood is how such foods are purposely engineered to be addictive. The Times article, adapted from the book Salt, Sugar, Fat: How the Food Giants Hooked Us, goes into detail about how scientists and marketers in the employ of such food giants as Frito-Lay, Coke and Kraft have manipulated the American consumer into buying more and more processed food by adjusting both the recipes and the messaging around the foods found on the shelves.

Considering the increasing prevalence and cost of obesity-related illness in this country, revealing this manipulation of the food system and determining methods to combat the sway held by food companies should be a top priority.

There is hard science behind food addiction. As outlined by the Times piece, food scientists search for what is called the “Bliss Point,” that balance of ingredients, packaging and experience that make certain products all but irresistible. By manipulating the ratio of salt, fat and sugar in a product, as well as fiddling with product presentation and “mouth feel,” food scientists can fool the brain into wanting more even when a sufficient number of calories have been consumed.

A great example given in the Times article centers on Cheetos. The food scientist who was interviewed proclaimed Cheetos “one of the most marvelously constructed foods on the planet, in terms of pure pleasure.” He noted that the most powerful addictive attribute of Cheetos is the fact that the snack melts away in the mouth. This melting fools the brain into thinking that no calories have been consumed.

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He who controls the seed controls the food supply, and he who controls the food supply controls the world. There is no question that Monsanto is on a mission to monopolize the conventional seed market. In fact, they are steadfastly working towards the goal of creating a world where 100% of all commercial seeds are genetically modified and patented – basically a world where natural seeds are extinct.

To see some fascinating and interesting clips regarding the truth about the addictiveness of junk food, one can easily log onto:







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